Jan Knight

Jan Knight is an independent market research consultant and President of Bancroft Information Services. She provides customised business intelligence and secondary market research to consultants and companies in all industries. Her work helps to shape business plans, marketing strategies and new business development for a diverse set of clients including start-ups, technology companies, marketing strategists, and small and medium businesses.

She is a frequent presenter on market research topics at the Arizona Center for Innovation, the Technology Business Incubator associated with the University of Arizona in Tucson. Jan holds an MA in Information Resources & Library Science from the University of Arizona, and a B.A. in Renaissance/Humanities Studies from the University of California, Berkeley. Originally from England, Jan moved to Tucson in 1984 and has worked in both the advertising/marketing and publishing industries before starting her own business in 2001.

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Articles by Jan Knight:


Product review of Manzama Insights (value - help & training; competitors; development; pricing)
Thursday, 3rd October 2019

The final part of our product review of Manzama Insights, a specialised market intelligence tool that collects and analyses company and industry insights, looks at its overall value, the help and training offered, and companies offering a similar product such as Vable and LexisNexis Newsdesk.

Note: Full review (PDF) at /go/sub/report/3261


Product review of Manzama Insights (technology - search & user interface; outputs & alerts; administration)
Wednesday, 2nd October 2019

In the third part of our product review of Manzama Insights, a specialised market intelligence tool that collects and analyses company and industry insights, we take an in-depth look at the technology behind the product. We highlight how to monitor companies and industries and how artificial intelligence is used within the product.

Note: Full review (PDF) at /go/sub/report/3261


Product review of Manzama Insights (sources - content & coverage)
Tuesday, 1st October 2019

In the second part of our updated product review of Manzama Insights, a specialised market intelligence tool that uses artificial intelligence and big data analytics to collect and analyse company and industry insights, we look at the impressive scope of content available through the product, ranging from mid-sized newspapers to larger city publications. We also examine the diverse range of industries covered and the product's geographic coverage.

Note: Full review (PDF) at /go/sub/report/3261


Product review of Manzama Insights (key advantages; introduction; contact details)
Monday, 30th September 2019

Manzama Insights is a specialised market intelligence tool that uses artificial intelligence and big data analytics to collect and analyse company and industry insights. Formerly aimed at lawyers, the product is now well suited to any profession and it has an ever-expanding international client base. In part one of Jinfo's updated review, we introduce the company and platform, key advantages, value and development plans as well as the changes that have been made to the product since it was last reviewed in 2018.

Note: Full review (PDF) at /go/sub/report/3261


Product review of M-Brain Intelligence Plaza (value - help & training; competitors; development; pricing)
Thursday, 27th December 2018

In the final part of our product review of M-Brain Intelligence Plaza, reviewer Jan Knight reveals the areas in which the product provides value, and where it falls short. She considers how it stacks up against competitors like Comintelli's Intelligence2day, Digimind, Wide Narrow, and Cipher's Knowledge360 and looks at M-Brain's plans for future functionality. The company's training, help and support options are also discussed.

Note: Full review (PDF) at /go/sub/report/3100

Reports by Jan Knight:


Product Review of Infomart
Thursday, 28th May 2015

Infomart is a media monitoring and analytics platform serving communications professionals, marketers and brand managers based in Canada and around th...


Product Review of Nexis
Wednesday, 4th February 2015

In-depth review of premium curated business, news and industry information provider Nexis.

This review:

  • Explores the impact of the enhancements ad...


FreePint Report: Product Review of StrategyEye Digital Media
Thursday, 10th July 2014

StrategyEye Digital Media is a business intelligence product offering data on technology companies across the world. Corporate clients and investors c...


FreePint Report: Product Review of DiscoverOrg
Wednesday, 21st May 2014

DiscoverOrg is a web-based sales intelligence database focusing on delivering high quality information on IT departments to IT vendors and consultants...


FreePint Report: Product Review of Meltwater News and Meltwater Buzz
Tuesday, 22nd October 2013

Reviewing Meltwater News, which focuses on more traditionally official journalistic sources and Meltwater Buzz, which focuses primarily on the user-ge...