Jinfo: News Strategy - Fit for the Future or Planning for the Past?

News Strategy - Fit for the Future or Planning for the Past?
Jinfo Article

23rd March 2015

Abstract

Robin Neidorf presents three main insights from the recent Topic Series "News, and Beyond". The article focuses on those areas which will have the biggest impact on trends affecting strategy, provision and deployment of news content within organisations in the coming year. Ways to check whether your new strategy is fit for the future rather than planning for the past are also included. Supplier pricing, current awareness and in-depth research needs are covered along with looking at the fundamental question of why news should be purchased by organisations.

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