Jinfo: Licensed content and AI

Licensed content and AI
Jinfo Community

24th March 2026

Description

The Jinfo Report, "Understanding stakeholder perspectives – AI and licensed content" explores the perspectives of publishers, aggregators, information managers and end users, and shows how their differing incentives are shaping the current challenges – and opportunities – around AI and licensed content.

Licensed content and AI There are fundamental shifts underway in how organisations purchase and use content.

Buyers and vendors are getting caught between traditional business models, and the evolving needs of their clients.

Buy-side organisations are keen to use content within enterprise AI tools (like Windows Copilot and Google Gemini). But vendors are reluctant to allow their content to be used within these tools.

In the meantime, vendors are deploying AI tools within the “walled garden” of their platforms, to keep control over the quality and veracity of AI-generated content.

This Jinfo Community session explored how buyers and vendors can find the middle ground

Slide presentation and notes

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