Jinfo: Product review of TBRC's Global Market Model

Product review of TBRC's Global Market Model
Jinfo Report

15th January 2019

Abstract

Global Market Model by The Business Research Company is a market intelligence tool designed to help companies find new customers, understand competitors and analyse thousands of markets in 60 geographies around the world, including emerging markets.

It serves large businesses with multiple areas of interest, along with academic institutions and MBA colleges. Users of the tool work as marketing professionals, banking and finance executives, corporate strategists, consultants, librarians, academics, business valuation professionals and analysts.

This review:

Explores company and product positioning and audience
Discusses data sources and how data is checked
Highlights the industry sectors covered datasets for different geographic territories
Tests out the search and user interface, outputs and alerts, and administration
Discusses competitors including Euromonitor's Passport, MarketLine's Advantage, IBISWorld, BMI Research and Bureau van Dijk
Assesses help and training
Explains the product roadmap.

By: Sophie Alexander

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