Jinfo: Jinfo model - measuring the impact of current awareness

Jinfo model - measuring the impact of current awareness
Jinfo Report

1st August 2019

Abstract

In the age of measuring value, it's important to be able to determine the ROI of your current awareness service. Jinfo's model breaks down the variables of value and guides you through the process of determining what you're trying to achieve, how well you are achieving it, and the balance of resources that contribute to that result.

By Robin Neidorf

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