David Gudgin
David Gudgin has almost 20 years" experience in the information industry. He has worked for several publishers ranging from scientific to business information as well as in the conference and exhibition industry. He is currently Sales and Marketing Director at market intelligence publisher Euromonitor International plc.
David has been instrumental in developing Euromonitor"s portfolio of electronic business reference products, including the Global Market Information Database which won "Best Business Information Product" at the International Information Industry Awards in 2005. Most recently, he has worked on the launch of Countries & Consumers, the company"s latest online information database, which offers expert analysis of country and consumer trends.
Articles by David Gudgin:
Free Data: Turning It into Something Worth Paying For
Sunday, 2nd November 2008
While free information on macroeconomic trends is relatively easy to find on the Internet, the value of that data can sometimes be questionable. David Gudgin from Euromonitor International talks us through the process of how macro-economic market research is validated.
Free Data: Turning It into Something Worth Paying For [ABSTRACT]
Sunday, 2nd November 2008
While free information on macroeconomic trends is relatively easy to find on the Internet, the value of that data can sometimes be questionable. David Gudgin from Euromonitor International talks us through the process of how macro-economic market research is validated.
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