Articles by Dr Andrew Spong:

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Influence: where next for industry on the social web?
Tuesday, 1st November 2011

Social media are tools which facilitate the conversations that matter most to you – and, by the way, you are part of conversation. If you are not part of the conversation then there is no need for you to be using social media except if you want to tick that box on your marketing strategy – tick, we have Twitter and FaceBook accounts. So what – owning those accounts is easy, it is what you will do with those accounts and where you will exert influence that matters.

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Influence: where next for industry on the social web?
Tuesday, 1st November 2011

Social media are tools which facilitate the conversations that matter most to you – and, by the way, you are part of conversation. If you are not part of the conversation then there is no need for you to be using social media except if you want to tick that box on your marketing strategy – tick, we have Twitter and FaceBook accounts. So what – owning those accounts is easy, it is what you will do with those accounts and where you will exert influence that matters.

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Community is a six letter word
Wednesday, 1st December 2010

A year on from its inception, web-based community Healthcare Social Media Europe is well-established with 300 members, three websites and an international conference under its ‘belt', not to mention the unpronounceable hastag #hcsmeu. Co-founder Dr Andrew Spong considers where to go from here to ensure that all groups with an interest in healthcare have a voice, and the community continues to provide advice across Europe.

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Community is a six letter word [ABSTRACT]
Wednesday, 1st December 2010

A year on from its inception, web-based community Healthcare Social Media Europe is well-established with 300 members, three websites and an international conference under its ‘belt', not to mention the unpronounceable hastag #hcsmeu. Co-founder Dr Andrew Spong considers where to go from here to ensure that all groups with an interest in healthcare have a voice, and the community continues to provide advice across Europe.