Articles by Judith Binder:

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Tricks of the trade show: Making the most of your field research
Sunday, 31st July 2011

Industry trade shows and conferences can be so big that you just don’t know where to start. But don’t be put off; follow this advice from Judith Binder and capitalise on the wealth of business and market information that can be gleaned if you take the right approach. Make sure you plan how you will come away from the event with key competitive intelligence … without giving too much away yourself!

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Tricks of the trade show: Making the most of your field research [ABSTRACT]
Sunday, 31st July 2011

Industry trade shows and conferences can be so big that you just don’t know where to start. But don’t be put off; follow this advice from Judith Binder and capitalise on the wealth of business and market information that can be gleaned if you take the right approach. Make sure you plan how you will come away from the event with key competitive intelligence … without giving too much away yourself!