Sean Smith
Sean Smith is a veteran information industry professional with more than 15 years experience in publishing and information solutions. He is currently vice president of marketing at InfoDesk, a leading provider of information management and sharing solutions. Previously he worked for QUOSA, Elsevier Business Intelligence and Thompson Publishing Group. Sean earned a masters degree in journalism at Georgetown University. He also holds an MS in marketing from Johns Hopkins University and a BFA from Temple University"s Tyler School of Art.
Articles by Sean Smith:
Why "Ownership" is Critical to your User Engagement Strategy
Friday, 23rd January 2015
Great content and technology are not enough. Successful information projects need bulletproof user engagement strategies. "Ownership" is an essential element. InfoDesk advocates "partnering for success" to ensure optimal results.
Partnering For Success - Effective User Engagement Is No Accident
Wednesday, 7th January 2015
As part of the FreePint Topic Series: Making Information Visible, Sean Smith explains why user engagement is a critical component of discovery and outlines four key steps. He also demonstrates how influencing user behaviour must be combined with the right content and technology to make an information project a success.
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