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Andrew Rieder The people have spoken: The collective intelligence of social media to brainstorm a new project [ABSTRACT]
1st March 2011

Tapping into the collective intelligence that’s out there in social media is a great way to brainstorm when starting a new research project. Twitter, Facebook, LinkedIn and blogs are particularly useful, as are social media search engines such as Social Mention and Whos Talkin. But you have to be prepared to invest time in building up relationships if you want to get the most out of these sites.

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