Context-Specific Situational Applications
28th September 2007

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Notes on Cultural Differences
28th September 2007

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The Globalisation Industry
27th September 2007

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Serving the Google Generation
27th September 2007

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When experts get it wrong
22nd September 2007

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Mobile mashing means more headaches
15th September 2007

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2.0 – avoiding past mistakes
13th September 2007

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Survival Guide: Online Social Networking
31st August 2007

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Social Tools for Business Use: Messages from a Web 2.0 Conference
31st August 2007

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Doing Research in a Foreign Language Market: Tips and Techniques
31st August 2007

Conducting research in another language can be tricky, especially if you speak only your mother tongue. Being a native Danish speaker with knowledge of English, French, German and Portuguese, I have the advantage of understanding written information in Italian, Spanish, Dutch, Swedish and Norwegian. Still, I often struggle when it comes to specialised topics in which I may only know the business terms in either Danish or English. This article outlines some of the lessons I have learned from researching in foreign language markets.

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