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Emily  Wheeler Evolution In Source Evaluation: Using Social Media Data [ABSTRACT]
5th January 2010

Social media tools give companies unprecedented access to the voice of the customer, but are only actionable if there is a consistent means of evaluating the source. Emily Wheeler and Samara Wilson provide real-life examples of how they developed metrics for evaluating the influence of media sources.

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Brian Westra Leveraging and Repurposing RSS [ABSTRACT]
5th January 2010

RSS feeds hold the promise of personalised news alerts, but getting full value from the technology isn't always easy. Brian Westra shares tips and tools for making sure that the value of RSS doesn't get lost in the shuffle.

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Daniel Ghinn Pharmaceutical industry: a discovery-led approach to social media [ABSTRACT]
5th January 2010

Social media is increasingly important for business, but its application and utility can differ from sector to sector. In Part 1 of this three-part series, Daniel Ghinn discusses success stories and challenges with social media in the pharma market.

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