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Articles that help raise the value of information in your organisation, available through a Jinfo Subscription.

Articles are now being published as Jinfo Reports.

Construction PR and Marketing: Leveraging Web 2.0 tools
5th February 2010

Further proof that strategic use of social media can be effective in any industry - Paul Wilkinson shares his experiences in deploying social media for a construction marketing firm. He also provides ten learning points to get anyone started.

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How To Network and LIKE It: A 10 Point Plan
5th February 2010

In establishing the fast-growing London Information & Knowledge Exchange (LIKE), Virginia Henry and her cofounders sought to create relevant, inclusive events on a variety of topics, in order to take the perceived sting out of networking. Here she shares tips for creating your own professional networking group.

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Evolution In Source Evaluation: Using Social Media Data
5th January 2010

Social media tools give companies unprecedented access to the voice of the customer, but are only actionable if there is a consistent means of evaluating the source. Emily Wheeler and Samara Wilson provide real-life examples of how they developed metrics for evaluating the influence of media sources.

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Leveraging and Repurposing RSS
5th January 2010

RSS feeds hold the promise of personalised news alerts, but getting full value from the technology isn't always easy. Brian Westra shares tips and tools for making sure that the value of RSS doesn't get lost in the shuffle.

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Pharmaceutical industry: a discovery-led approach to social media
5th January 2010

Social media is increasingly important for business, but its application and utility can differ from sector to sector. In Part 1 of this three-part series, Daniel Ghinn discusses success stories and challenges with social media in the pharma market.

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Say hello to Google Wave
5th January 2010

There's lots of buzz about Google Wave, but is it a technological solution to a real problem, or a technology looking for a problem to solve? Co-authors Martin Belam and Malcolm Coles point out the advantages and opportunities of the new Wave.

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Beep, Beep: Introduction to Automotive Industry Research
7th December 2009

When researching the automotive industry, it helps to have an experienced hand at the wheel of the research process. Kathleen Rainwater provides a wealth of tips and sources for understanding the specifics of automotive industry research.

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Disadvantaged Information Users: Prison Case Study
7th December 2009

When it comes to library users, few are more disadvantaged than prisoners, yet they may stand to benefit the most from the gift of library access. Liz Moffat describes her successes and challenges as Community Outreach Librarian with Cornton Vale Women's Prison.

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Conference Information: Managing Before, During and After
7th December 2009

The information gathering and sharing opportunities inherent in conference or symposium participation don't just take place during the show. Heidi Blanton provides a useful checklist of steps and resources for maximizing the benefit of conference participation.

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Trends for 2010: Information Sharing
7th December 2009

As 2009 limps to a close, all eyes are on the road ahead - with a hope that it will prove smoother than where we've been in the past twelve months. Martin Belam shares his predictions and resolutions for those of us who 'Share' information for a living.

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