Denise Carter
Senior Analyst

Denise has worked for more than 35 years in the areas of information management, research & analysis, and competitive intelligence. She holds a Masters degree in Information Management; and is a Chartered Fellow of the Chartered Institute of Library & Information Professionals (FCLIP). She is a certified Competitive Intelligence Professional (CIP-1).

Denise has proven experience in creating and developing highly effective information solutions to support organisational goals and objectives. Over her career Denise has built three information units from the ground up; creating new information services and resources for different organizations. Denise works with multiple clients on projects to provide research, analysis, experience and know-how that enhances their competitive intelligence deliverables.

Denise previously worked in the Global Business Intelligence department of Merck Serono, a global bio-pharmaceutical company based in Switzerland. She built and led the Knowledge Analytics team, delivering high-quality competitive information data sets to support the strategic objectives of the business.

Denise is also an active participant in the global professional information community. She served as the 2022-23 President for the Association of Independent Information Professionals (AIIP), she is on the Editorial Board for Business Information Review (Sage). Denise has published articles and blogs on many varied information topics and presented at international conferences.

Denise can be contacted at

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Articles by Denise Carter:

Building competitive advantage – key takeaways from the February Community Session
Tuesday, 14th February 2023

Most organisations today have competitive intelligence capabilities, they just aren’t necessarily formally named "competitive intelligence". Understanding the competitive environment, the opportunities, and the challenges that an organisation faces is essential for both survival and growth.

Many information leaders are either already directly involved in supporting intelligence activities within their organisation or, if not, they are exploring how they can become more involved. Our February 2023 Community session was an opportunity to discuss what competitive intelligence looks like in reality and how information leaders can have more impact.