Chris Murphy
Chris Murphy is a director of business consultancy Ravensbourne Research Ltd ravensbourneresearch@tiscali.co.uk> and a Fellow of the Royal Statistical Society. After working for the Department of Trade & Industry, he took a post as a researcher at the London Business School. Chris was subsequently head of research with a firm of conference producers before taking up his present post in 1989. Since then he has been involved in a wide range of research, advisory and investment activities and is one of the editorial team on Jordan Publishing"s flagship encyclopaedia "International Corporate Procedures". His own book, "Competitive Intelligence: Gathering, Analysing and Using It", was published by Gower in 2005.
Articles by Chris Murphy:
Statistics: Can You Really Believe the Figures?
Friday, 1st February 2008
Statistics: Can You Really Believe the Figures? [ABSTRACT]
Friday, 1st February 2008
Hard, objective, accurate, definitive, precise numbers are beguilingly appealing. Yet in reality numbers are often subjective, vague, provisional and need to be qualified - they can even be downright misleading. So a few key danger zones are highlighted here and some elementary precautions suggested. They may seem 'self-evident'. However, a vast number of examples could be quoted to show that simple errors often trip up even sophisticated research.
AI Roundtable
Community session
24th October 2024
Mitigating risk, evaluating sources of market research; AI roundtable; and vendor training of end users in the pharma sector
Blog posting
2nd October 2024
October 2024 Update
YouTube video
3rd October 2024
- Mitigating risk, evaluating sources of market research; AI roundtable; and vendor training of end users in the pharma sector
2nd October 2024 - Retrieval Augmented Generation and other industry analysis; How to evaluate market research; Vendor takeover strategies
3rd September 2024 - Content purchasing developments, Asia-Pacific Community session, and AI agents
1st August 2024
- The future of news provision (Community) 19th November 2024
- Asia-Pacific Community session (Community) 6th November 2024
- AI Roundtable (Community) 24th October 2024