Daniel Ghinn
Daniel Ghinn is Director of Digital Engagement for Healthcare and Government with consultancy Creation Interactive. He works with some of the world"s major pharmaceutical companies, helping them to make sense of the way the Internet is changing healthcare, and is a regular speaker, teacher and author on the subject. He lives in Kent with his wife and three children.
Articles by Daniel Ghinn:
Pharmaceutical industry: a discovery-led approach to social media
Tuesday, 5th January 2010
Social media is increasingly important for business, but its application and utility can differ from sector to sector. In Part 1 of this three-part series, Daniel Ghinn discusses success stories and challenges with social media in the pharma market.
Pharmaceutical industry: a discovery-led approach to social media [ABSTRACT]
Tuesday, 5th January 2010
Social media is increasingly important for business, but its application and utility can differ from sector to sector. In Part 1 of this three-part series, Daniel Ghinn discusses success stories and challenges with social media in the pharma market.
Register for our next Community session:
![]()
BASF's knowledge platform demo
10th March 2026
Latest on our YouTube channel:![]()
Read on the Blog:
March 2026 update
3rd March 2026
- How AI is changing research work – but not reducing it
11th March 2026 - March 2026 update
3rd March 2026 - Seven priorities for information leaders in an AI-enabled environment
24th February 2026
- Licensed content and AI (Community) 24th March 2026
- BASF's knowledge platform demo (Community) 10th March 2026
- Team roles and AI (Community) 26th February 2026