Pharmaceutical industry: a discovery-led approach to social media [ABSTRACT]
Jinfo Blog

By Daniel Ghinn

Abstract

Social media is increasingly important for business, but its application and utility can differ from sector to sector. In Part 1 of this three-part series, Daniel Ghinn discusses success stories and challenges with social media in the pharma market.

Item

Social media is increasingly important for business, but its application and utility can differ from sector to sector. In Part 1 of this three-part series, Daniel Ghinn discusses success stories and challenges with social media in the pharma market.

What's inside:

Whilst the primary objective of the social media examples above may be to allow the pharmaceutical company to engage in two-way dialogue with people, the internal discovery opportunities are significant and essential components for future successful ongoing engagement.

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