Corporate Blogging: How To Be Open [ABSTRACT]
Jinfo Blog

By Nick Reynolds

Abstract

Corporate blogging is on the increase, but what are the success factors for companies who use the technology well? Nick Reynolds relays his own experiences and tips for corporate bloggers, based on his role as editor for the BBC's Internet blog.

Item

Corporate blogging is on the increase, but what are the success factors for companies who use the technology well? Nick Reynolds relays his own experiences and tips for corporate bloggers, based on his role as editor for the BBC's Internet blog.

What's Inside:

Sometimes people get twitchy about information which is already in the public domain. 'We don't want to draw attention it' they'll say. To which the obvious answer is 'so why did we make it public in the first place?'. Gently remind them that once it's on the Internet, it's on the Internet and therefore public forever. Someone will find it if they really want to and ignoring it won't make it go away. The answer is always to talk more, talk quickly, talk calmly.

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