Articles by Connie Crosby:

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CisionPoint: Even Better After All These Years
Thursday, 29th November 2012

From 1892 to 2012, Cision has evolved from clipping service to all-in-one PR and communication publishing and relationship management tool. Reviewer Connie Crosby comments on her positive experience with CisionPoint and notes the unique value of partnerships... and of human researchers to improve the data.

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Product Review of CisionPoint: Executive Summary
Thursday, 29th November 2012

Cision's platform CisionPoint pulls together many of Cision's tools for marketing/communications professionals. It essentially covers all aspects of launching and running a marketing/PR campaign, pulling together many of Cision's offerings in one convenient place. It has a number of sophisticated workflows for those in this area and, for the more robust account level, project spaces that can be used by teams. 

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CisionPoint: Help and Customer Accounts
Tuesday, 27th November 2012

In the final section of Connie Crosby's review of media monitoring, distribution and analysis tool, CisionPoint, she puts the help and customer contact areas under the spotlight. She tests the various help options available, from live chat to self-paced videos and written guides.

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CisionPoint: User Interface and Special Functionality
Tuesday, 27th November 2012

Designed for media and marketing professionals, CisionPoint's media monitoring and distribution tool comes under Connie Crosby's scrutiny in our in-depth review. In this article she reviews the user interface and the special software functionality that distinguish CisionPoint as an all-in-one platform.

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CisionPoint: Outputs, Reports and Alerts
Monday, 26th November 2012

Connie Crosby's review of media monitoring and press release distribution tool, CisionPoint, continues with an exploration of the various reports and alerts which can be set up to analyse and monitor coverage. She also explores the possibilities for creating press rooms and distributing releases to the media. 

Reports by Connie Crosby:

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FreePint Report: Product Review of CisionPoint
Thursday, 29th November 2012

Cision"s platform CisionPoint pulls together many of Cision"s tools for marketing/communications professionals. It essentially covers all aspects of l...