Irene Koren is head of Insensis and provides business research services to global companies. She is an expert in competitive and business intelligence, acquired in 20+ years at top management consultancy firms such as KPMG, McKinsey&Co and Roland Berger Strategy Consultants. A member of SCIP, she is also co-founding partner of OneAnswer, a pan-European network of business and CI researchers. In her spare time Irene enjoys tennis, social media, practising her language skills when travelling, or reading contemporary literature.
Articles by Irene Koren:
A deeper dive into Porter's Five Forces
Friday, 8th June 2018
We recently gave an overview of the frameworks researchers can use to help them structure their work and this article explores further Porter's Five Forces model and how it can be used to address important questions by giving tips on the best primary and secondary sources available. It also covers the threat of new entrants and substitutes, bargaining powers of buyers and the competitive landscape.
My Favourite Tipples from a European intelligence expert
Wednesday, 9th May 2018
My Favourite Tipples are shared by Irene Koren, a competitive and business intelligence expert based in Belgium. Irene shares her favourite online tools for international trade, strategic consulting and keeping up with news.
How to build a good issue tree for your research
Tuesday, 1st May 2018
Issue trees are often used in consulting to structure a project. This article highlights when you can use them in your daily research, how to make them and explains some of the advantages of using them. It also gives some examples and tools you can use to help you build an issue tree.
Using research frameworks to solve strategic questions
Monday, 16th April 2018
This article concentrates on three key research frameworks (Porter's Five Forces, PESTEL, and value chain analysis) to illustrate how they can improve the research question and how you can work with them.
How to hone your research strategy
Tuesday, 27th February 2018
When you receive a new research project it's tempting to start straight away, especially with time constraints and other pressures, but it's important to take some time at the start to plan your research. A good plan can more than halve your actual research time. This article offers some practical steps you can take to better prepare yourself, including managing your time and user expectations as well as the availability of resources.
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