Prospect Research: Finally Coming of Age [ABSTRACT]
Jinfo Blog

By Matt Ide

Abstract

Research has been my passion and my job for many years. It's the daily challenges and uncertainty that keep me coming back time and time again. I've been involved with academic research, conducted surveys in developing countries and have even been a TV programme researcher. But for the past 6 years I've been honing my skills in a completely different branch of research - prospect research. Employed in the charity (or non-profit) sector, prospect research is little known outside of fundraising circles and even less understood.

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Research has been my passion and my job for many years. It's the daily challenges and uncertainty that keep me coming back time and time again. I've been involved with academic research, conducted surveys in developing countries and have even been a TV programme researcher. But for the past 6 years I've been honing my skills in a completely different branch of research - prospect research. Employed in the charity (or non-profit) sector, prospect research is little known outside of fundraising circles and even less understood.

What's Inside:

Imagine walking into a meeting with an ultra-rich individual who is interested in what your organisation does. They may want to give you a large sum of money or open up their networks to you. Entering that meeting knowing as much about the person as possible - the source of their wealth, their immediate family, positions within companies, their private interests or who they've given money to in the past - wouldn't all that information give you a much better chance of engaging the individual?

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