VIP review of Profound
Jinfo Blog

24th September 2009

By Diana Nutting

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The new issue of VIP includes a review of Profound, an online business information service owned by MarketResearch.com and providing market information on a wide variety of industries, and with worldwide coverage. It was relaunched in December 2008, with new search features, but still majoring on access to published market research from third party providers. There are over 500,000 reports in 700 industry segments on Profound, from around 130 different publishers, ranging from the well known providers of published market research such as Keynote, Datamonitor and Mintel, to country or industry specialists, including Asia Market Information and Development Company and Epsicom Healthcare Intelligence. Perhaps the most useful feature of Profound for those information professionals who buy a great deal of market research information is the ability to find those nuggets of data in a chart, graph or report section in specialist reports that one doesn’t subscribe to. The very clear pricing information is particularly useful at a time when information budgets are stretched. Profound contains many neat features, such as the ability to email search results, and the ability to view the shopping cart at any stage. The content on Profound is solid and dependable from a range of well respected sources. I welcome its relaunch as a key tool for the business information professional. VIP Report: Product Review of MarketResearch.com's Profound, by Diana Nutting, is now available for purchase: http://web.vivavip.com/go/shop/report/1485 Purchase VIP Magazine Issue No. 70, September 2009, and receive the full VIP Report: Product Review of MarketResearch.com's Profound as part of your purchase: http://web.vivavip.com/go/shop/magazine/70 (Also included in this issue: VIP Report: Product Review of Syndicated Loan Databases )

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