Choose a Content Management System for a Fully Interactive Site
Jinfo Blog

By Catherine Dhanjal

Abstract

We find out more about content management systems (CMS) and the business problems they can solve from data analytics and digital content specialist Martin Murtland.

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Content management systems aren't as straightforward as we might initially think.

That's why we invited an expert in the field, Martin Murtland, to contribute to the FreePint Topic Series "All About Usage - From Content Sharing to Data Mining" (register for regular updates).

We asked Martin to provide FreePint Subscribers with an introduction to the key issues and to some of the tried and tested solutions in the field from open source solutions like WordPress and Drupal to enterprise options such as Sitecore and HP. 

With a career path including senior level appointments at Dow Jones and PR Newswire, Martin is an established expert in online, digital, cloud and Software as a Service solutions, amongst other topics, and now runs his own consultancy in the data analytics and digital content field.

In his article for FreePint, "Introduction and Overview of Content Management Systems (CMS)", Martin explains, "If you have a website or an intranet site... it has probably grown over time and may even still be useful. A CMS is the difference between an informational site and a fully functional interactive site and beyond."

Martin also provides invaluable advice on a structured approach to choosing a CMS to ensure that you have identified clearly your business requirements and that it meets these requirements.

As he points out, "The CMS must support your business goals e.g. drive revenue, reduce costs, make people smarter, drive better user satisfaction or improve communication to publics."

FreePint Subscribers can login now to read the article "Introduction and Overview of Content Management Systems (CMS)" where Martin identifies the main components of a content management system and what you should look for when purchasing or choosing a CMS - in terms of content creation, content management, publishing and presentation.

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