Jinfo Blog
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Interviewing - an essential part of effective win-loss analysis
10th May 2012
There is really no company or industry that will not benefit from win/loss analysis. Most researchers are good at collecting data. Many, however, are reluctant to pick up the phone and solicit information from people, and would rather perform information collection on-line. Win/loss interviewing is an essential skill for the advanced researcher.
Government approved apps
10th May 2012
According to a recent survey by the Pew Internet & American Life Project, the number of US adult cellphone owners who have downloaded an app to their phone has nearly doubled over the past two years. We can all agree that there is no shortage of apps available in the marketplace.
Change as opportunity
10th May 2012
Information managers and other information professionals may not have fully realised that our talents apply outside the walls of the traditional research or library setting, but by now we are, or should be, on our way to reinventing and expanding our sphere of influence.
Controlling collaboration
10th May 2012
Organisations face a unique challenge when implementing any collaboration technology, namely how to encourage the viral, grassroots participation and growth, but at the same time keep the tool productive so that it doesn't spiral out of control. Because a major part of a collaboration tools success is people, can collaboration be controlled?
We are not ratings agencies
10th May 2012
Ratings agencies Kroll and Bertelsmann continue their advance in the established sovereign ratings market to try to challenge the big players. However, competition may be strong in Europe and the reputation of sovereign raters compares unfavourably with those assessing the creditworthiness of businesses and individuals.
Gain research-based perspective
9th May 2012
Research insights on content buyers can provide your sales, marketing, product and strategy teams with useful fodder for fine-tuning campaigns, reviewing planned product enhancements and examining strategy. Get them through quarterly FreePint Vendor Research Briefings.
Content evolution and the need to stay flexible to survive
9th May 2012
Surprise! People young and old still read print newspapers. Twenty percent of US Adults have read a newspaper in the past month and those 18 to 24 read them as often as other age groups.
Social media, information overload and careful curation
4th May 2012
The methods by which we create, share and find content have changed significantly in the last 10 years. Whilst there are many opportunities to create and find new content, are we creating more problems then we're actually solving by flooding the internet with content?
The Phantom: menace or maverick? The psychology of enterprise social media participation
3rd May 2012
How do you get people actively chatting on your newly installed enterprise social media system? Enter the Phantom...
Be visible when and where customers are considering solutions
2nd May 2012
The marketplace for content and information products gets more complex every month. The FreePint Buyer's Guide was established to help our own editorial team make sense of what we learn all the time about new products, categories of products and how customers use them. Vendors can leverage this resource with enhanced listings.
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