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Strategic use of social media - Heron & Hughes at news:rewired
8th February 2012
At the news:rewired event in London last week, Liz Heron and Nicola Hughes both gave great insights into their uses of social media. At the New York Times Liz is mostly concerned with the best strategic way for the paper to use social media, whilst Nicola Hughes uses social media as a powerful investigative tool.
Does Facebook have a future?
7th February 2012
The Facebook valuation has stirred up a great deal of press debate. It is expected that the IPO valuation will come in at $75-100 billion, giving Facebook a higher value than Boeing, American Express and Nike. Unsurprisingly, people are wondering if this is another dot com bubble. Social networks haven’t fared well following buyouts so there is a lot of speculation on Facebook’s future.
Beyond newsletters: tips for internal communication
3rd February 2012
How often have you heard the phrase "we need a newsletter!"? It’s one of the cheapest, easiest and most common ways of disseminating information withinanorganisation, but all too often they sit unread in email inboxes. It is important to carefuly consider a few factors before starting up a newsletter.
You do what exactly?
3rd February 2012
Usually 30-60 seconds in length, the elevator pitch is thought to be one of the most important tools used to describe what you or your business does. How do information professionals describe their work? How do you plant the seed of curiosity?
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