Jinfo: Doing Research in a Foreign Language Market: Tips and Techniques

Doing Research in a Foreign Language Market: Tips and Techniques
Jinfo Article

31st August 2007

Abstract

Conducting research in another language can be tricky, especially if you speak only your mother tongue. Being a native Danish speaker with knowledge of English, French, German and Portuguese, I have the advantage of understanding written information in Italian, Spanish, Dutch, Swedish and Norwegian. Still, I often struggle when it comes to specialised topics in which I may only know the business terms in either Danish or English. This article outlines some of the lessons I have learned from researching in foreign language markets.

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