Jenny  Zhan Asia Pacific Region: Consumer Markets and Industries: Part 1
Jinfo Article

7th October 2008

By Jenny Zhan

Abstract

As the Asia-Pacific countries take on more important roles in the world economy, demand for research on consumer markets and product trends in the region continues to grow both domestically and globally. This extract from the FUMSI Asia-Pacific Research Resources, part of the Regional Research Series, written by Jenny Zhan (the author of that report) and Pam Foster, outlines key market research tools for the region.

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