Jinfo: Big Data Bonanza - But Only for Those With High Quality Data

Big Data Bonanza - But Only for Those With High Quality Data
Jinfo Article

10th June 2014

Abstract

The opportunity for organisations to benefit from big data may be limited by poor data quality. Over a third of companies face data problems and fewer than 20% have high quality data. The cost to organisations of poor data is substantial. For marketing data the majority of databases surveyed were found to be lacking basic data. It is more cost-effective to prevent data problems than to try to fix them.

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