Dr. Michelle Maxwell Revolutionising big pharma with big data, visualisation and analytics
Jinfo Article

25th November 2016

By Dr. Michelle Maxwell

Abstract

What impact is big data, data analytics and visualisation having on the pharmaceutical industry? How can big data be used to reduce silos and advance research? Michelle Maxwell outlines the challenges and the role of big data, and introduces some of the tools which can help whether at R&D or clinical trials stage.

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