Jinfo: Evaluating sources of market and industry research

Evaluating sources of market and industry research
Jinfo Community

26th September 2024

Description

Evaluating sources of market and industry research The availability of market research and industry data has exploded in recent years.

Established providers have been joined by a long list of new entrants. GenAI is not helping, making it even easier to create research reports that may lack the quality demanded by your stakeholders and users.

So, what should you do when a client sends you a request to buy a report from an unknown vendor? Or a researcher wants to get a report from one of these new publishers?

Sign up to this Community session and join Oliver Guirdham, Founder and CEO of The Business Research Company, to discuss these issues.

We will share practical techniques to critically evaluate a vendor, and assess the veracity of their research before making a purchase.

Please email support@jinfo.com with your questions for the conversation.

Attendance at Jinfo Community sessions is part of a Jinfo Subscription.

Date:

Thursday 26th September 2024 at 08:00 Pacific / 10:00 Central / 11:00 Eastern / 16:00 (BST/UK) / 17:00 Europe, 60 minutes.

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Access to this Community session is available through a Jinfo Subscription, which will help your organisation:

Save time and money
Re-invent information services
Define, measure and communicate information value.

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