Jinfo Subscription Report Community deck - designing, managing and improving analytics use-cases - a unique role for information teams
Jinfo Report

29th March 2018

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Abstract

At the heart of success with analytics is a thorough understanding of the use-case for any given project. Data selection and technology skills are both essential, but these are not adequate if they are disconnected from workflows and use-cases.

Use-cases bring these benefits to analytics projects:

  • Reduce or eliminate scope-creep
  • Document exact inputs and outputs, which are vital for data identification and licensing purposes
  • Define the specific, measurable benefits of investing in an analytics project
  • Gain and document consensus about what success looks like
  • Set clear criteria for go/no-go decisions throughout planning, implementation and measurement of a project.

Sound like something your organisation needs? You can be a vital part of making it happen.

This Community session provides a workshop setting for mapping, measuring and managing analytics use-cases. Whether your organisation has dozens of analytics projects, a handful, or none (yet), your mastery of this often-ignored format will raise your visibility and value to stakeholders and project partners.

If you already have a use-case format, bring examples - the exercises we work through will enable you to critique and improve them.

Use-case management is a valuable way for information teams to stake their claim in analytics. Join this interactive Community session to work through the principles with your peers.

This is the slide deck and speaker notes from the Jinfo Community session "Designing, managing and improving analytics use-cases - a unique role for information teams", which ran on 28th March 2018

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  1. Save time and money
  2. Re-invent information services
  3. Define, measure and communicate information value.

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