A simple CRM for strategic stakeholder engagement
24th January 2022
[Focus: Stakeholder Engagement]
Stakeholder engagement enters every part of an information team's daily work. And yet connecting with stakeholders in a meaningful way remains a challenge for many information teams who are under-resourced and supporting people across locations and functions.
In this webinar, Julianna Jergic-Biro, external information specialist with Syngenta, shares how her team addressed this challenge by building a management tool into its strategy: a simple – and free – customer relationship management tool (CRM) to keep its engagements strategic and on track.
View this webinar for a unique peek into a practical tool that can be developed by any team with a bit of time, creativity and access to spreadsheet functions.
You'll also learn how the Syngenta team:
- Prioritised different goals and needs in developing this tool
- Now uses the tool on a day-to-day basis
- Considers and incorporates ongoing improvements into its system.
Stakeholder engagement requires your strategic thinking. You can free up your capacity for strategy by moving the technical details of management into a simple tool like this CRM.
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