Convincing the C-Suite... and Getting Their Attention in the First Place
Jinfo Webinar

24th November 2014

Description

Business leaders intuitively know that without the right information, their businesses will die. So why is it so difficult to capture their attention and gain their support for information strategy, investment and resources?

This is one of the most puzzling and frustrating paradoxes of information management today. While we can't definitively answer this question, we can provide fresh insight, practical tips and an action plan to help you get the attention of members of the C-suite (Chief X Officers) and make your case effectively.

We'll cover:

• Understanding the C-suite: who are these leaders, anyway?
  
  
• Aligning with their values: know what's important to them, so that you can communicate effectively with them
  
  
• Creating opportunity: they don't read your newsletter, visit your portal or even read the reports they themselves may have requested. So where's your opportunity to communicate?
  
  
• Making the case: when you do have opportunity, how do you make the most of it?

Changing minds at this level of the organisation is a long-term project - perhaps one of the most important strategic initiatives you can plan. Participants in this session will come away with practical tools to support their C-suite engagement throughout 2015 and beyond.

Presented by FreePint's Director of Research, Robin Neidorf.

Restricted to FreePint Subscribers and registered guests. Included in your FreePint Subscription, but places are limited.

Date:

• Monday, 24th November 2014 at 08:00 Central / 09:00 Eastern / 14:00 (GMT) / 15:00 Europe

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