Samara Omundson
Samara Omundson is Research Director at Waggener Edstrom Worldwide, a global public relations firm. She has a decade of experience in media-related research and analysis. She is a past President of the Oregon Special Libraries Association.
Articles by Samara Omundson:
Evolution In Source Evaluation: Using Social Media Data
Tuesday, 5th January 2010
Social media tools give companies unprecedented access to the voice of the customer, but are only actionable if there is a consistent means of evaluating the source. Emily Wheeler and Samara Wilson provide real-life examples of how they developed metrics for evaluating the influence of media sources.
Evolution In Source Evaluation: Using Social Media Data [ABSTRACT]
Tuesday, 5th January 2010
Social media tools give companies unprecedented access to the voice of the customer, but are only actionable if there is a consistent means of evaluating the source. Emily Wheeler and Samara Wilson provide real-life examples of how they developed metrics for evaluating the influence of media sources.
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