Articles by Marc Limacher:

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The Importance of Competitive Intelligence in the Biotech Industry
Wednesday, 11th June 2014

Marc Limacher takes a look at the importance of having a systematic competitive intelligence process in place, with a particular focus on companies in the biotech, life sciences and IT industries.

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The Case for Systematic Primary Intelligence Tracking with Tangible ROI
Monday, 9th June 2014

Marc Limacher explores the importance of a systematic Competitive Intelligence capability for the biotech and life sciences industry - in order to support future-oriented decisions, to out-think the competition, or allocate R&D resources appropriately. He also highlights how important CI is in the IT industry with its short product lifecycles. The need to adhere to a code of ethics and ways to ethically and legally collect CI data are also discussed.

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Developing & Leveraging Your Primary Source Network for High Impact Competitive Intelligence
Thursday, 15th May 2014

Marc Limacher identifies how to cultivate a network of internal and external primary sources for a competitive intelligence early warning system, how to foster a CI culture and how to leverage insights for maximum impact. He demonstrates how human intelligence can provide critical competitive advantage.