Jinfo: The Case for Systematic Primary Intelligence Tracking with Tangible ROI

The Case for Systematic Primary Intelligence Tracking with Tangible ROI
Jinfo Article

9th June 2014

Abstract

Marc Limacher explores the importance of a systematic Competitive Intelligence capability for the biotech and life sciences industry - in order to support future-oriented decisions, to out-think the competition, or allocate R&D resources appropriately. He also highlights how important CI is in the IT industry with its short product lifecycles. The need to adhere to a code of ethics and ways to ethically and legally collect CI data are also discussed.

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