Elizabeth Trudell Collecting, Assessing and Organising Data for Competitive Intelligence
Jinfo Article

7th May 2014

By Elizabeth Trudell


Libby Trudell discusses a range of techniques used in competitive intelligence research to identify the best sources and find relevant content. She considers ways to assess information from various sources for quality and comprehensiveness, and how to organise it for ongoing needs. The article also identifies a range of useful data sources relevant to CI research, from market research reports to media coverage and financial sources.

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