Will you be replaced by a button? Five takeaways from the KiMRA conference
Jinfo Blog

By Anja Chemnitz Thygesen

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Jinfo's Stephen Phillips and Anja Thygesen participated in the 2025 KiMRA conference in London, UK, organised by CB Resourcing.

This was a great opportunity to catch up with over 100 colleagues and hear how they are leveraging GenAI in their organisations.

With an engaging line-up of speakers and an attentive audience, this was a chance to hear how others are leveraging GenAI and collaborating with the technology, rather than resist it.

In our new report "Five takeaways from the KiMRA conference", we provide our detailed insights from the conference, under the headings:

1. GenAI is a strategic assistant, not just a tool
   To fully unlock the value of GenAI, organisations must shift their mindset from automation to augmentation, and reimagine their workflows accordingly.
   
   
2. Human judgement, trust, and critical thinking remain core differentiators
   Despite GenAI's capabilities, trust, empathy, creativity, and critical thinking are irreplaceable. Success lies in using GenAI to amplify human expertise, not replace it.
   
   
3. Adoption requires leadership, training, and cultural shift
   Effective GenAI integration demands strong leadership, upskilling, and a learning culture. People are at different adoption stages, and organisations must support experimentation, share best practices, and ensure training is inspirational.
   
   
4. Value must be articulated clearly and contextually
   Users in the organisation may not see the value of GenAI-enhanced services unless it's clearly demonstrated. Information professionals need to focus on communicating outcomes, not just processes, and tailor examples and use cases to user-specific needs.
   
   
5. Flexibility and governance are critical in GenAI strategy
   Organisations need to balance standardisation with flexibility. Whether deploying GenAI centrally or departmentally, success depends on governance, risk assessment, and ensuring GenAI tools integrate with workflows rather than dictating them.

Last year, GenAI was still regarded as an emerging technology, with few practical applications and a lot of speculation about its potential. This year, GenAI is very much here to stay, which was confirmed by the engaged participants and speakers.

The discussions during and between sessions confirmed for Jinfo that our recent focus on GenAI is well-placed.

While much has already been said and debated on the topic, it remains high on the agenda for many of us – as it continues to realise its potential to reshape our work.

Read the detailed report "Five takeaways from the KiMRA conference".

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