Jinfo: Stakeholder engagement and AI

Stakeholder engagement and AI
Jinfo Blog

20th August 2026

Abstract

AI may be transforming organisations, but it is not necessarily changing who information managers need to engage with.

Our new Jinfo report suggests something else is happening:

The stakeholders are largely the same – but the conversations are changing.

Item

Information managers are still working with senior management, IT, legal, procurement, compliance and business teams.

But where discussions once centred on databases, subscriptions and access to content, stakeholders are increasingly asking questions such as:

Which AI tools should we use?
Can AI access our trusted external content?
What are the licensing implications?
How do we reduce the risk of inaccurate outputs?
What governance do we need?
How do we demonstrate business value?

This creates a different challenge for stakeholder management.

Waiting for stakeholders to come to the information function is no longer enough.

Information managers need to engage earlier, understand what different stakeholders are trying to achieve, and bring the right people into the conversation before key AI decisions are made.

Across the Jinfo community, we are seeing information teams responding by:

participating in AI steering groups
running awareness sessions
facilitating cross-functional discussions
proactively engaging stakeholders around new AI initiatives.

The goal is not to become the organisation’s AI expert, but to become the trusted adviser who helps stakeholders navigate AI, information and risk - and ultimately make better decisions.

Read our new Jinfo report, "Stakeholder engagement and AI – How information managers can create value in an AI-enabled organisation", to explore what this shift means in practice.

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