Treasuring Twitter: The why and how of preserving tweets [ABSTRACT]
Jinfo Blog

By Marieke Guy

Abstract

Twitter started as method of exchanging 'inconsequential' information between individuals but is increasingly being seen as significant communication and marketing tool for organisations, so much so that they should be considering a preservation strategy for their tweets. Marieke Guy looks at why tweets should be preserved and what tools are available.

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Twitter started as method of exchanging 'inconsequential' information between individuals but is increasingly being seen as significant communication and marketing tool for organisations, so much so that they should be considering a preservation strategy for their tweets. Marieke Guy looks at why tweets should be preserved and what tools are available.

What's Inside:

Tweets were initially seen as ephemera but they have since become useful in a way that was not anticipated. As Twitter's search limitations mean that you can only find tweets from the last 7-10 days, preservation needs to be considered for a number of reasons. These include: as a cultural snapshot; to support research; as a measure of impact; to retain an organisation's corporate memory; and as a record of an event.

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