Mastering 140 characters: Engaging customers on Twitter [ABSTRACT]
Jinfo Blog

By Barry Graubart

Abstract

Twitter is increasingly being used by businesses but how can the rather restricted nature of Twitter be used effectively to engage with customers? Here Barry Graubart gives us his top tips for getting the most out of Twitter so that there are benefits for both you and the customers.

Item

Twitter is increasingly being used by businesses but how can the rather restricted nature of Twitter be used effectively to engage with customers? Here Barry Graubart gives us his top tips for getting the most out of Twitter so that there are benefits for both you and the customers.

What's inside

Ideally, you want 2-3 times as many  Twitter followers (or more) as you are following. The reverse makes you look like a spammer. Don't feel  obligated to follow back everyone who follows you. You should follow those whom you  wish to read.

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