Barry Graubart
Barry Graubart has spent the past 20 years applying technology to content to develop high value business-to-business information products. He serves as Vice President, Product Strategy & Business Development for Alacra, a leading content technology company, where his focus is on eCommerce and social media applications. Previously Barry served as EVP & Chief Marketing Officer for Leadership Directories, and spent four years in various roles with ClearForest, an emerging leader in the text analytics market. He has worked in many b2b content businesses, including divisions of Primedia, Nelson Information (now Thomson Financial), Kaplan/Washington Post and McClatchy Newspapers. Barry holds a BA in Political Science from the State University of New York at Albany.
For details of his speaking engagements see http://digbig.com/5bbhsn
Articles by Barry Graubart:
Mastering 140 characters: Engaging customers on Twitter
Tuesday, 6th April 2010
Twitter is increasingly being used by businesses but how can the rather restricted nature of Twitter be used effectively to engage with customers? Here Barry Graubart gives us his top tips for getting the most out of Twitter so that there are benefits for both you and the customers.
Mastering 140 characters: Engaging customers on Twitter [ABSTRACT]
Tuesday, 6th April 2010
Twitter is increasingly being used by businesses but how can the rather restricted nature of Twitter be used effectively to engage with customers? Here Barry Graubart gives us his top tips for getting the most out of Twitter so that there are benefits for both you and the customers.
Widgets for Content Distribution: A Shift in the Internet
Tuesday, 1st January 2008
Widgets for Content Distribution: A Shift in the Internet [ABSTRACT]
Tuesday, 1st January 2008
In what has been described as the "deportalization" of the Internet, users of Web 2.0 services are no longer content to use the big portals. Instead, these users seek to create their own Internet spaces. Web 2.0 users want to select the content they need, group it with other content in which they are interested, arrange that on a blog or social network page, customise its look, comment on it and share it with friends or colleagues.
Register for our next Community session:
Transforming knowledge management at BASF – GenAI and the evolution of QKnows
10th December 2025
Latest on our YouTube channel:
Read on the Blog:
December 2025 update
3rd December 2025
- Jinfo wins CILIP’s inaugural “McFarlane & Ward Information Management” award
4th December 2025 - December 2025 update
3rd December 2025 - Review of Matchplat – combining AI with traditional industry code searching
27th November 2025
- Team roles and AI (Community) 26th February 2026
- Team demand and AI (Community) 22nd January 2026
- Transforming knowledge management at BASF – GenAI and the evolution of QKnows (Community) 10th December 2025