Jinfo: Mastering 140 characters: Engaging customers on Twitter

Mastering 140 characters: Engaging customers on Twitter
Jinfo Article

6th April 2010

Abstract

Twitter is increasingly being used by businesses but how can the rather restricted nature of Twitter be used effectively to engage with customers? Here Barry Graubart gives us his top tips for getting the most out of Twitter so that there are benefits for both you and the customers.

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