Reportlinker market research
Jinfo Blog

14th April 2009

By Diana Nutting

Item

I have recently come across Reportlinker, http://www.reportlinker.com/ a source of published market research. What makes it different from competitive sources such as Marketresearch.com http://www.marketresearch.com, is that some of its content is free. It claims the largest collection of public access market sources and contains about 1,000,000 reports on the site, of which about half cover US markets. As you might expect this is followed by western Europe, with very little on emerging markets. But these reports are really just a taster. Often very brief very brief, and in some cases amount to little more than a table of contents for a priced report, in the premium reports section. Reportlinker claims that it is searching for and indexing information in the public domain, including from governments, embassies, investment promotion agencies, national statistics agencies, and trades unions. While it seems eminently reasonable that one should pay for the premium content, and there is no charge to search, when I tried to download one of the public reports I could not unless I paid 33 Euros. The premium content includes well known publishers of market information such as Snapshots, Datamonitor, Mintel, Euromonitor, Keynote and Freedonia, and quite a few others that I had not come across before.

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