VIP Review: Plunkett Research
Jinfo Blog

24th February 2010

By Penny Crossland

Item

VIP Magazine’s February edition includes a review of Plunkett Research Online, a Houston-based provider of market research and industry information on 32 industry sectors. Based on the company’s well-established industry almanacs, the service consists of data sets that comprise market trends, statistics, company profiles, associations and glossaries. Together these provide a comprehensive overview of an industry sector. Its extensive database of industry and company data – there are currently profiles of 8,000 major companies available – means Plunkett Research Online is useful as both a market research and business development tool. It is an end-user friendly service, aimed at business researchers, management consultants, sales & marketing professionals, as well as students and job seekers. Information is compiled by in-house analysts from a variety of sources, such as trade associations, government agencies, corporate disclosure documents and trade journals. The data is biased towards the US, with only 20% of companies in the database headquartered outside the country, however Plunkett Research is making efforts to include major firms from the emerging economies as it updates the service. A flexible report facility called ’Build-A-Report’ is a particularly attractive feature: this allows subscribers to create customised reports from all sections of a data set into a single PDF document. Reports may include articles on industry trends, statistics, the top 10 companies in any sector and relevant associations and definitions. There are separate export facilities available for companies and associations, making this a valuable business prospect tool. A point of interest for the independent information professional: Plunkett Research has affordable subscription packages – a rarity in the world of online information. Purchase the full report reviewing Plunkett Research: http://web.vivavip.com/go/shop/report/1598 Save money by purchasing VIP Issue No. 75, February 2010, which includes this full report, as well at the report on Company Watch: http://web.vivavip.com/go/shop/magazine/75

« Blog