Research update - what's so urgent about current awareness? We'll tell you
Jinfo Blog

By Robin Neidorf

Abstract

Current awareness doesn't stand still and neither does the service you run to provide that intelligence - find out how to ensure your service is fit for the future.

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This is where I usually write a note about what you need to know about information strategy, management and value.

But today, let's talk. Let's talk about something that's been urgently on my mind, and should be on yours. Are you thinking today about your current awareness needs tomorrow? Because today (okay, this quarter, if you can) is the time to do it.

In this short video, I talk about why this is urgent and what you should be doing right now:

(Click to view on Vimeo)

Jinfo Subscription customers can sign in to MyJinfo now to access the Insights and Actions report for the Research Focus "Intelligence systems - beyond awareness to action". You'll learn more about the current state of technology, source material and value, and also have access to the thematic index to all resources in the Research Focus with live links to enable you to dig further.

And if you don't yet have a Jinfo Subscription? You can request a free copy of the Insights and Actions report today. Then contact Claire Laybats to talk with her about your needs. She can direct you to the subscription options and consulting services that suit your priorities and budget.

This item was featured in the most recent Jinfo Newsletter. The Jinfo Newsletter brings you updates on Jinfo's research, latest resources and tips. If you're not yet receiving it, register here (free).

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