Robin Neidorf
Director of Research

As Director of Research, Robin is responsible for shaping Jinfo's Focus areas through original research. Her philosophy is to develop practical approaches that make an immediate difference to the day-to-day work of information teams, while enhancing their visibility and value in their organisations.

Since she joined the company in 2004, Jinfo has developed three unique and proprietary Focus methodologies on Value Chain, Content Portfolio and Centre of Excellence. Each is designed to adapt to any organisation and apply to the multitude of challenges information teams need to address.

Robin has authored books on distance learning and online retail strategies, and regularly contributes to information-industry publications. She is based in Minneapolis, MN, USA.

Robin can be reached at robin.neidorf@jinfo.com

 « People      « Contributors 

Articles by Robin Neidorf:


What can you do with Value Chain Analysis? What CAN’T you do?
Wednesday, 11th May 2022

Value Chain Analysis has its roots in client work, going back nearly a decade. Since then, information teams in a range of industries have adapted and applied it to a host of business challenges, with transformative results.


Trust Your Knowledge, Elevate Your Standing
Wednesday, 27th April 2022

We challenge and encourage information teams to trust – and then build on – their knowledge of the business context for information. The most common response we get is, “But we don’t know, and stakeholders don’t tell us.” Here’s the secret: You know more than you think you do. Trust your knowledge.


Change your mindset, change your world
Wednesday, 13th April 2022

Information teams want to tie value to business impact, deepen their relationships with stakeholders, and be perceived and operate as strategic partners in the business. But, before they can do any of these things, they have to shift their own mindset. Jinfo clients learn why and how through Community sessions and 1:1 work with our analysts, and the results of this shift in mindset rocks their world.


Information leaders start in front of the mirror
Wednesday, 23rd March 2022

Information leaders have a wide range of personalities, skills and spheres of influence – there’s a leadership style that suits just about everyone. Jinfo clients explore and cultivate theirs in Community sessions and 1:1 work with our analysts. Think you aren’t leadership material? Look in the mirror and think again.


Practise the seven habits of information leaders
Wednesday, 9th March 2022

Get our quick reference guide to the subtle shifts and practices that turn good information managers into excellent information leaders. We’re all somewhere on the journey towards leadership – take the next step with practical suggestions and examples from Jinfo clients who are also on the journey.

Reports by Robin Neidorf:


Jinfo research on UK legal purchasing preferences and needs 2020
Friday, 4th December 2020

Now in its 10th year, Jinfo"s research into purchasing trends and preferences in the UK legal market reflects the significant impact of M&A activi...


Jinfo survey - challenges facing information teams
Monday, 8th June 2020

Jinfo recently carried out a market research survey on behalf of Springer Nature designed to elicit the opinions of corporate information centres on o...


Jinfo survey - the role of information professionals in a data-driven world
Thursday, 27th February 2020

This three-part report looks at the survey responses of information professionals to gauge current data-related needs and expertise amongst informatio...


Jinfo model - closing the confidence gap
Wednesday, 5th February 2020

This model looks at the results of Jinfo"s research on the professional landscape for information teams in the data-driven world, including how confid...


Jinfo model - real-world ROI of external data
Thursday, 16th January 2020

To some, it may seem as if the ongoing value of the external data sources your organisation invests in is hard to quantify. Jinfo"s model will guide y...