Robin Neidorf
Director of Research

As Director of Research, Robin is responsible for shaping Jinfo's Focus areas through original research. Her philosophy is to develop practical approaches that make an immediate difference to the day-to-day work of information teams, while enhancing their visibility and value in their organisations.

Since she joined the company in 2004, Jinfo has developed three unique and proprietary Focus methodologies on Value Chain, Content Portfolio and Centre of Excellence. Each is designed to adapt to any organisation and apply to the multitude of challenges information teams need to address.

Robin has authored books on distance learning and online retail strategies, and regularly contributes to information-industry publications. She is based in Minneapolis, MN, USA.

Robin can be reached at

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Articles by Robin Neidorf:

Is your content advisory board primed for strategy in 2022?
Thursday, 7th October 2021

Have you started formulating strategy for 2022 yet? If you’re to shift stakeholder perception and develop action plans, that needs to happen this autumn. Jinfo’s Consulting on Value Chain provides the tools to be recognised as critical strategic partners.

Your essential contributions to successful digital R&D
Wednesday, 29th September 2021

When R&D is at the heart of a business, the value of information services is surprisingly tangible. Jinfo's Director of Research shares successes clients have recently achieved. They have raised their visibility with senior stakeholders, as well as changed their conversations from transactions/costs to strategy/value.

Build from a solid foundation of value
Wednesday, 29th September 2021

You CAN make the value of information visible and measurable, and we invite you to try it: Tell us one challenge you face in making your case for value, and we’ll talk you through the Value Chain solution that will address it.

Theory, practice, and demonstrating ROI
Thursday, 9th September 2021

New additions to Jinfo's team of senior analysts bring decades of real-world experience into the next iteration of our Focus on Value Chain. Together we can help you crack the code of ROI, through Consulting on Value Chain tailored to your goals, timeline and budget.

Value Chain analysis connects the dots to impact
Thursday, 19th August 2021

Shift the conversation from service provision to business outcomes and find out how information strategy can support your goals.

Reports by Robin Neidorf:

Jinfo research on UK legal purchasing preferences and needs 2020
Friday, 4th December 2020

Now in its 10th year, Jinfo"s research into purchasing trends and preferences in the UK legal market reflects the significant impact of M&A activi...

Jinfo survey - challenges facing information teams
Monday, 8th June 2020

Jinfo recently carried out a market research survey on behalf of Springer Nature designed to elicit the opinions of corporate information centres on o...

Jinfo survey - the role of information professionals in a data-driven world
Thursday, 27th February 2020

This three-part report looks at the survey responses of information professionals to gauge current data-related needs and expertise amongst informatio...

Jinfo model - closing the confidence gap
Wednesday, 5th February 2020

This model looks at the results of Jinfo"s research on the professional landscape for information teams in the data-driven world, including how confid...

Jinfo model - real-world ROI of external data
Thursday, 16th January 2020

To some, it may seem as if the ongoing value of the external data sources your organisation invests in is hard to quantify. Jinfo"s model will guide y...