Robin Neidorf
Director of Research

As Director of Research, Robin is responsible for shaping Jinfo's Focus areas through original research. Her philosophy is to develop practical approaches that make an immediate difference to the day-to-day work of information teams, while enhancing their visibility and value in their organisations.

Since she joined the company in 2004, Jinfo has developed three unique and proprietary Focus methodologies on Value Chain, Content Portfolio and Centre of Excellence. Each is designed to adapt to any organisation and apply to the multitude of challenges information teams need to address.

Robin has authored books on distance learning and online retail strategies, and regularly contributes to information-industry publications. She is based in Minneapolis, MN, USA.

Robin can be reached at

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Articles by Robin Neidorf:

Get started, then keep going, on information strategy
Tuesday, 11th January 2022

Two simple actions can help you make progress with information strategy in 2022: getting started and keeping going. Information managers we know are ready to share seemingly small changes that make a difference. Jinfo currently has a full slate of clients engaged in this work, but we’re looking ahead – can you do more to help yourself make 2022 a success?

Big ideas move forward with small steps
Wednesday, 15th December 2021

With a clear path ahead for the New Year, it’s time for big ideas: this time next year, when you reflect on 2022, what do you want to have accomplished? Several Jinfo clients are working on some big ideas in information strategy, shared in our latest short video. Remind yourself how small steps make big ideas work.

Measure the impact of information with Value Chain analysis
Monday, 22nd November 2021

Value Chain analysis allows you to connect information products, services and expertise directly with business outcomes. Before you get started with the activities outlined in our Focus on Value Chain, learn why Value Chain analysis works and how you will benefit by gaining insight into users and workflows, data demonstrating business impact, and even improved negotiating positions. 

Spotlight on strategy – it’s all about the value of information
Wednesday, 10th November 2021

Jinfo is evolving to work exclusively with organisations on information strategy. Our ability to transform how our clients relate their value to stakeholders is proven. Limited capacity for 2022 is filling up, so if you need to measure, communicate and improve the ROI of information, start the conversation today.

Value Chain analysis – it just works
Monday, 1st November 2021

The fundamental shift that Value Chain analysis gives clients and their stakeholders means Jinfo's consulting calendar is already filling up for 2022. If you're looking to quantify and strengthen the ROI of information products, services and expertise, get in touch. Stress-tested in our Community sessions, Value Chain analysis works.

Reports by Robin Neidorf:

Jinfo research on UK legal purchasing preferences and needs 2020
Friday, 4th December 2020

Now in its 10th year, Jinfo"s research into purchasing trends and preferences in the UK legal market reflects the significant impact of M&A activi...

Jinfo survey - challenges facing information teams
Monday, 8th June 2020

Jinfo recently carried out a market research survey on behalf of Springer Nature designed to elicit the opinions of corporate information centres on o...

Jinfo survey - the role of information professionals in a data-driven world
Thursday, 27th February 2020

This three-part report looks at the survey responses of information professionals to gauge current data-related needs and expertise amongst informatio...

Jinfo model - closing the confidence gap
Wednesday, 5th February 2020

This model looks at the results of Jinfo"s research on the professional landscape for information teams in the data-driven world, including how confid...

Jinfo model - real-world ROI of external data
Thursday, 16th January 2020

To some, it may seem as if the ongoing value of the external data sources your organisation invests in is hard to quantify. Jinfo"s model will guide y...