Robin Neidorf
Director of Research

Robin heads the Jinfo Research division. Original research is at the heart of Jinfo and underpins all our activities, from editorial content to webinars, consulting and Community sessions. Robin has has been working with Jinfo since 2004 and is responsible for strategic planning, developing proprietary research-based tools, partnerships and alliances, and consulting.

She is proud to be a contributor of a chapter on strategic content portfolio management in "The Emerald Handbook of Modern Information Management".

Prior to joining Jinfo, Robin ran a research and communications consulting business for 10 years. As a consultant, she focused on strategic planning, change management, and using information to make better decisions.

Working with a wide range of organisations in the for-profit and non-profit sector. Robin has developed online communities, publications and distance learning modules for a range of business purposes. She is the author of Teach Beyond Your Reach: An instructor"s guide to developing and running successful distance learning classes, workshops, training sessions and more (second edition, Cyber Age, 2012) and the co-author of E-Merchant: Retail Strategies for e-Commerce (Addison-Wesley, 2001).

Robin can be reached at

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Articles by Robin Neidorf:

Research update - one process, three new tangible benefits
Thursday, 22nd July 2021

Prepare for 2022 by analysing your Value Chain - it’s not too early.

Centre of Excellence (step three - envision your Known Fors)
Thursday, 10th June 2021

The concept of Known Fors establishes what you want your information service to be known for. What are the phrases and characteristics you aspire others to use when they think of your team? The activity in this article walks you through the process of developing Known Fors as part of your evolution towards a Centre of Excellence. This is the third in a five-part series of articles outlining the process for developing your future as an Information Centre of Excellence.

Research update - design your strongest future as a Centre of Excellence
Thursday, 3rd June 2021

Find out how Jinfo's Focus on Centre of Excellence can help your information team thrive and consider signing up for our upcoming Community sessions, where you can share ideas with your peers on your progress and challenges.

Centre of Excellence (step two - create your Pillars of Service)
Wednesday, 26th May 2021

This is the second of a five-part series of articles exploring Jinfo's Information Centre of Excellence and how it can be used to shape your information strategy and expertise to the needs of your organisation. In part two we build on your results of part one as reference material for developing and documenting your Pillars of Service.

Centre of Excellence (step one - map your services to the model)
Tuesday, 25th May 2021

This is the first in a five-part series of articles that explores Jinfo's Information Centre of Excellence and how it can be used to shape your information strategy and expertise to the needs of your organisation. Part one looks at mapping your current services to the Centre of Excellence model and highlighting any gaps.

Reports by Robin Neidorf:

Jinfo research on UK legal purchasing preferences and needs 2020
Friday, 4th December 2020

Now in its 10th year, Jinfo"s research into purchasing trends and preferences in the UK legal market reflects the significant impact of M&A activi...

Jinfo survey - challenges facing information teams
Monday, 8th June 2020

Jinfo recently carried out a market research survey on behalf of Springer Nature designed to elicit the opinions of corporate information centres on o...

Jinfo survey - the role of information professionals in a data-driven world
Thursday, 27th February 2020

This three-part report looks at the survey responses of information professionals to gauge current data-related needs and expertise amongst informatio...

Jinfo model - closing the confidence gap
Wednesday, 5th February 2020

This model looks at the results of Jinfo"s research on the professional landscape for information teams in the data-driven world, including how confid...

Jinfo model - real-world ROI of external data
Thursday, 16th January 2020

To some, it may seem as if the ongoing value of the external data sources your organisation invests in is hard to quantify. Jinfo"s model will guide y...