Yulia Aspinall Essential resources for competitive intelligence research in biopharma
Jinfo Article

12th June 2012

By Yulia Aspinall

Abstract

Against a backdrop of shrinking development pipelines, global constraints on healthcare expenditure and increasing market access and reimbursement hurdles, no company can make smart decisions without a thorough understanding of its competitors and the competitive environment. Thus, identifying the best resources for research is essential for success.

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