James Mullan Winning the social media Olympics
Jinfo Article

30th August 2012

By James Mullan

Abstract

With the Olympic Games just finished and the Paralympics just starting, it would seem remiss to not take a look at the big winners and losers at what are being described as the first social media Olympics. So which social media tools won gold, silver and bronze at London 2012, and what were some of the lessons learnt?

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