Jinfo: Corporate Social Networking - Be Cautious but Assume It's Here to Stay

Corporate Social Networking - Be Cautious but Assume It's Here to Stay
Jinfo Article

29th August 2013

Abstract

Information managers may be right to be cautious in claiming too much for social media within the enterprise, and can perhaps help avoid both the bandwagon effect and the backlash if social networking fails to live up to the hype. But as Pew Research Center findings imply, the senior executives' generation is rapidly getting to grips with social networking. Furthermore, predictions from Microsoft suggest that its roll-out within large organisations is inevitable. One year after its acquisition by Microsoft, Yammer continues to integrate with established Microsoft products and to link with other partners - most recently Klout, which can measure influence and expertise within the workplace.

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